This biotech company gave out camera covers with its Christmas cards and get visibility for it

Sequence Bio is a St. John's-based biotechnology firm researching the humane genome, by gathering data on volunteers' genetic makeup and working to determine specific treatments for diseases most affecting the population.

While a privacy-protecting camera cover might seem like an interesting choice of Christmas gift for a company gathering genetic data, Gardner said they felt inspired by a classic Christmas song.

The covers were sent out with the company's holiday cards quoting Santa Claus is Coming to Town, with the lyric, "He sees you when you're sleeping, he knows when you're awake."